Prophets of Mass Innovation: The Gospel According to BAT

Media Industries Journal,  Volume 5, Issue 1, 2018 DOI: http://dx.doi.org/10.3998/mij.15031809.0005.105   Permissions Abstract: This article examines the role that the CEOs of China’s tech giants (Baidu, Alibaba, and Tencent [BAT]) play as advocates of China’s vision of mass innovation. It seeks, first, to understand what mass innovation is and the conditions for its success and then […]

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